Our story

MAST PLUS builds on a simple but critical insight: while the tourism sector increasingly recognises the importance of sustainability, turning ambition into everyday practice remains a challenge—especially for accommodation SMEs operating in complex and resource-constrained environments.

The story began with the initial MAST project, where partners came together to understand these barriers and translate the ISO 21401:2018 standard into something practical. The result was the MAST Sustainable Solution—a combination of a Sustainability Protocol, a Self-Assessment Tool and an Implementation Manual—designed to guide SMEs step by step across environmental, social and economic dimensions.

With MAST PLUS, this journey enters a new phase. The consortium has evolved to bring together research institutions, technical experts, tourism organisations and policy actors, all working towards a shared goal: to test, refine and make these tools truly work in real-life conditions. Across diverse Mediterranean territories, the solution is applied, challenged and improved, ensuring it responds to different regulatory systems, market realities and local ecosystems.

At the same time, the project aligns with broader European priorities, contributing to the EU Green Deal through concrete action—supporting climate targets, circular economy practices and the preservation of natural and social environments. By enabling continuous improvement and structured implementation, the MAST approach helps accommodation providers move beyond compliance and towards long-term sustainability.

Through this collective effort, MAST Plus transforms a technical framework into a living system—one that is tested, shared and prepared for wider uptake, empowering tourism stakeholders and supporting a more resilient and responsible Mediterranean tourism sector for the future.

Partners

• Carlo Bo University of Urbino Italia (IT) UNIURB LP
• AMBIT – Living Spaces Cluster España (ES) AMBIT
• 3 Active 3win Action KOINSEP Elláda (EL) 3WIN
• UNIVERSITY OF PRIMORSKA Slovenija (SI) UP FTŠ
• Sarajevo Meeting of Cultures Bosnia and Herzegovina (BA) SMOC
• EUROPEAN PUBLIC LAW ORGANIZATION Elláda (EL) EPLO
• Zadar County Development Agency ZADRA NOVA Hrvatska (HR)
• Sud de France Development France (FR) ADOCC – SDFD
• EURECATFOUNDATION España (ES) EURECAT
• Camping Association of Montenegro Crna Gora (ME) KACG

Associated Partners

• Ufficio del Turismo della Repubblica di San Marino
• Comune di Urbino
• Federparchi-Europarc Italia
• REGIONE MARCHE COMUNE DI SAN BENEDETTO DEL TRONTO
• Camera di Commercio delle Marche
• Zavod Lesarski grozd
• FederlegnoArredo – Federazione italiana delle industrie
• del legno, del sughero, del mobile, dell’illuminazione e
• dell’arredamento
• Agrupació Moble Innovador de Catalunya (AMIC)
• EFIC – European Furniture Industries Confederation
• CRETATOUR D.M.C. IKE
• EPSILON International Ltd
• allsun hotels Greece – alltours Greece ΜΟΝΟΠΡΟΣΩΠΗ ΑΕ
• ETAIREIA TOURISTIKIS ANAPTIKSIS KAIPROVOLIS
• PERIFERIAS LEYKOSIAS LTD
• IRDO – Inštitut za razvoj družbene odgovornosti
• Turistično gostinska zbornica Slovenije
• Javni zavod TKŠ Podčetrtek
• TURISTIČNO ZDRUŽENJE PORTOROŽ g.i.z; ENTE PER
• IL TURISMO PORTOROSE
• Институт за истражување во животна средина,
• градежништво и енергетика
• Turisticka Zajednica Kantona Sarajevo
• Turismo de Portugal, IP
• Batı Akdeniz Kalkınma Ajansı (BAKA)
• Hrvatska turistička zajednica
• Hrvatska gospodarska komora
• Federació Empresarial d’Hotaleria i Turisme
• Região de Turismo do Algarve
• Regionalna razvojna agencija za Bjelasicu, Komove i
• Prokletije.
• Turistička organizacija Danilovgrad
• Ministarstvo turizma
• Ministarstvo ekologije, održivog razvoja i razvoja sjevera
• Turistička organizacija Prijestonice Cetinje