On 24 October 2025, the MAST project took an important step forward with the launch of partner activities dedicated to presenting the MAST Sustainability Protocol and the Online Self-Assessment Tool. The first Info Day in this series was held in San Benedetto del Tronto, within the plenary event for the establishment of the new Destination Management Organization “Riviera e Borghi del Piceno”.
Hosted by the Municipality of San Benedetto del Tronto and involving more than seventy participants—including local authorities, tourism operators, and sector stakeholders—the session provided a comprehensive introduction to MAST’s key outputs and their upcoming application across partner territories.
The event, organized in close collaboration with the University of Urbino (UniURB), marked the beginning of a wider process of sharing and implementing the Protocol and Tool across the Mediterranean. Partners will continue working with accommodation providers and local actors to support the transition towards sustainable, accessible, and ISO 21401-aligned tourism practices.
Agenda Overview
- 15:00 – 15:15 MAST short presentation
- 15:15 – 15:35 Presentation of the Sustainability Protocol
- 15:35 – 15:55 Demonstration of the Online Self-Assessment Tool
- 15:55 – 16:15 Discussion
This Info Day officially set in motion the coordinated activities of the MAST consortium on sustainability and digital transformation—ensuring partners are well-equipped to continue engaging stakeholders and promoting responsible tourism in their regions.
